Hi, I'm Diana ✨

I'm tired of watching talented people drown in busywork. Artists spending more time on spreadsheets than their craft. Founders firefighting instead of building. Small business owners buried in admin just to keep the lights on.

I work with people who are passionate about their work and care about what they're building.

I'm a systems builder, a generalist, a mentor, and a founder. I build automation while believing technology should make us more human—like BiFF, a tool that handles market ROI tracking so makers can focus on their art.

Mission

I want to work with people who:

• Are building something that matters to them, even if it's small
• Value efficiency but refuse to sacrifice what makes their work human
• Want technology to eliminate the boring stuff, not replace the meaningful parts